Joyce櫥窗 | Joyce window display

Joyce Botique Holding LTD
香港
臨時性裝置
櫥窗設計
已建成

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Victoria Beckham 的服裝品牌於2012年登陸香港的Joyce,並在中環舉辦了一場媒體活動。

設計的構思將服裝懸掛並讓Victoria站在中央被媒體的鎂光燈環繞。由於品牌的服裝各有獨特的數字命名,櫥窗以雷射切割的數字散落於展示台與地板來強調被展示的服裝。

Joyce Botique Holding LTD
Hong Kong
Temporary installation
Window display
Completed

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Victoria Beckham's clothing brand landed at Joyce in Hong Kong in 2012 and held a media event in Central.

The design concept involved hanging the clothes while Victoria stood in the center surrounded by the media's flashlights. Since each of the brand's clothes has a unique numerical name, laser-cut numbers were scattered on the display stands and the floor to highlight the showcased clothing.

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